Sustainable development case study

Enigma is developing a strategic public relations approach to raise public awareness of the needs of the organization's clientele by broadcasting its social rehabilitation mission and the extent of the services it offers to the homeless.

The approach is warm, human and participatory. In 2012, Accueil Bonneau will celebrate its 135th anniversary, providing a perfect opportunity to reaffirm the organization's crucial role in the community and generate public appreciation.