Case Study
welcoming new students
In recent years, the École du Barreau has sufferred from rumors that go beyond the school, as they affect the legal community. The reputation of the School and its mode of operation are threatened.
Willing to put a stop to the rumors, the Welcome event for students was designed as a panel of lawyers, former students and members of management with training activities to demonstrated what the reality truly is and help students understand the behavior of future customers.
Several other communication activities throughout the year also contributed to improve the situation at the Bar School.