Case study
crisis management

Faced with declining revenues in the grain industry, the Port of Montreal engages a process to sell the grain terminal operations to a specialized contractor. The project has risks of controversy among employees who will lose their jobs, but also with political leaders and agricultural producers and their union representatives. The Administration recognizes the need to support the process with a coherent and integrated communication strategy to avoid difficulties.

The tender, the preliminary selection of contractors, the diligent review and the announcement of the transfer of activities to the new owner were conducted as dictated by the objectives. No stoppage, no dispute or job action happened. The project was favorably received by all stakeholders.